Thursday, February 21, 2008

Assignment 3 - Designing Probe

Nightmare indeed. We were warned by Mr. Reddy that it was the proclaimed "Nightware assignment" by past students of the module. Yes it was.

Its not so much about the workload per say, but trying to find a solution (which might never exists!) No right or wrong (which sometimes happens to be more difficult!) Boon, min and myself spent quite a bit of time brain storming, what methodology to use and all.

To make matter worse, it was e-learning submission week~ Meaning we had to submit our presentation online (which was nightmare to us - our submission just hung it there for several times. Finally got it uploaded though)


General Theme

As it was e-learning week, we thought of using the theme of a Radio show to convey our design probe for lecture learning experience. It is similar to radio shows that invites guests into the record room to "learn from the experts".

Methods

We used mainly 3 methods, VBR (visceral, behavioral and reflective) analysis on 4 lecture theatres, cultural probe and laddering. It is quite a weird combi per se, but Mr. Reddy did mentioned that we ought to improvise and mix-&-match techniques and methods. That's what we did. Heh.

Research and execution

We sought of spent quite a bit of time surveying suitable lecture theatres, and executing the laddering and cultural probe. Most were not sure what they were, so we gotta explain and show-tell what to do etc. It didnt turn out too bad, as laddering enabled us to go down to the root of the problem.

Recording voices and dialogues

We brainstormed for quite a long period as to how we can convey our dialogues through a "conversation". In the end, we came up with 3 fictious characters, a lady DJ (min), a prof (Boon) and a research assistant (me!). We chose the library discussion room for the recording of the dialogues as there's this "echo" feel that the room can provide, which mimics the recording studio's.

NGs

Yes, we cant possibly record the entire conversation at a go! And guess what, we had a total of 62 NGs, heh. We spent like around 3 hours recording in the room.

Analysis

We finally came out with a conclusion, based on 6 factors that affects the overall experience.

They are:

Main factors
  • Lecturers
  • Students
  • Content
"Minor" factors

  • Technology
  • Time
  • Place

Below is the proposed cycle that all can use it as a reference in providing a better LT learning experience.

Preparation work must be done by the lecturer, knowing the subject matter and preparing the teaching materials (interesting ones if possible).

That's how you can get the students engaged and have a 2 way interaction/communication. With this achieved, students will thus be interested in learning.

To further engage students, there should be challenging activities and content that students can construct new knowledge and higher order thinking, and not memorization or other traditional way of learning.

There will be decent payoff, say students construct new knowledge, and will be able to apply the knowledge to new scenarios etc.

Lessons learnt

It was a tough "need" to satisfy, and there's no one solution to this demanding need, as no students learn the same way. However, we can assume that there are several distinct groups whereby the way of learning is similar. We hope our framework can be applied to all the groups though. :)

Monday, February 4, 2008

Assignment 2 - RMA, Story, 4 Pleasure Analysis & Product Spec

Reverse Marketing Analysis

Product Feature

  • Ralph Lauren Leather Boots

Physical


  • Fair type skin
  • Black dark hair
  • Long tied hair
  • Perfect eyesight (but will wear no degree spects)
  • Denim. fur and leather person

Background

  • 27, Female
  • Singaporean
  • Graduated overseas
  • 175cm, 55kg
  • Chinese
  • Only child
  • Merchandiser with Club 21
  • Family stays in a bunglow at Holland village

Character

  • Highly independent
  • Well to do
  • Individualistic
  • Westernized
  • Sociable

Hobbies

  • Riding
  • Shopping
  • High class dining
  • Jet setter
  • Extreme sports
  • No pets



Story of Fion Lim



Background


  • Being the only child in the Lim family, Fion, 26, is not really exactly spoilt per say but extremely pampered. Since young, she had in possession of many things that other kids can only dream of. Branded clothing, expensive toys, posh meals and a well-decorated room fully customised to Fion's liking
  • Although her family has their own family business dealing in importing and exporting of canned foods, she did not liken the job industry. She was really interested in the fashion industry. Thus, immediately after her O levels, she applied for a fashion-designing course in France and studied for 3 years before returning to Singapore. She would have likened to work overseas, but her parents objected aggressively

Career

  • Being a merchandiser with Club21, she gets to enjoy the frequent travels that her job requires her to. She never fails to clinch business deals. For that, her company recognized her achievements and treat her with high regards

Fine dining and posh restaurants

  • Fion has never stepped into a hawker centre or an ordinary food court. What she prefers are posh restaurants at city/town area. But she can’t do without a company. She enjoys gossiping with them while enjoying her meals

Extreme Sports and Riding

  • Apart from her classical hobbies such as shopping and dining at posh restaurants, she does have an extreme side of hers

  • She likes extreme sports, such as adventure rides into the forests in Malaysia, water skiing and mountain climbing. But in order to maintain her fair type skin, she will never go without her XXX sunscreen during outdoor activities. She simply enjoys the thrill of taking part such activities but hated the ugly tan lines and uneven tones

Riding a Harley and BMW


  • Once a month, Fion will always meet up with her riding partners for a trip up north to Malaysia. Having owning 2 bikes, mainly the BMW 1200 GS and the Harley Davidson 1200 Roadster cruiser, she is able to cruise and tour around Malaysia

  • Alternatively, she can do her adventure rides, riding and conquer terrains in the forested and deserted areas in western Malaysia

  • As a lady who enjoys wearing leather and fur, it isn’t difficult to know that she is not an animal lover. Despite the fact that her family owns an Alsatian dog, she usually avoids interacting with the dog

Shopping and dressings

  • On average, she usually spends almost half of her monthly salary in shopping. Her dress code changes daily. From the posh dresses to rugged look to classy shirt and plan. But, the denim and leather are definitely found in her clothing.

  • Boots are a must have for her. She bought a two by four metres square cupboard just to store her collection of boots that she bought around the world

  • Regardless of her perfect eyesight, she enjoys shopping for no-degree specs, especially those in bold colours such as red or yellow

Hair care

  • She enjoys keeping her hair in shape to maintain her classy look. She also likes the feeling of her hair being washed and styled. Fion usually visit her hairdresser once a month to get her hair trimmed

  • Even her hairdresser, Goliath, joked on her frequent visits to his salon,” Easy money for me. It’s usually ½ a centimetre off her hair ends and fringe. 10 minutes work. $250. I would love to have more customers like Fion.”

Boy-Girl relationship (BGR)

  • Of all the five relationships that Fion had previously, none of them actually exceeded 3 months. It is mainly due to her frequent travels that her boyfriends are unable to cope with

4 Pleasure Analysis

Physio - pleasure

  • Extreme sports enable her to burn off her calories (from dining fine class food) and stay in shape (Need pleasure)

  • Enjoys the thrill from extreme sports (Appreciation pleasure)
  • Enjoys splurging money on high end goods during shopping (Appreciation pleasure)

  • Enjoys hair salon sessions. Likes the feeling of her hair being cut, washed and styled. (Appreciation pleasure)

Socio - pleasure

  • Enjoys being with her friends, especially during riding trips up north (Appreciation pleasure)

  • Owns the most expensive bikes (she has 2) among her riding friends, thus most are envy of her (Appreciation pleasure)
  • Liken the enjoyment and company during fine class dining, where good food, gossiping and chit chatting must haves (Appreciation pleasure)

Psycho - pleasure

  • Always have a sense of achievement after completing a long distance trip (say to Kuala Lumpur or Hainoi) (Need pleasure)
  • Feels good when she is able to communicate with foreigners on foreign land with different languages each time, whenever she flies out of Singapore for her overseas business trips

Ideo - pleasure

  • She seeks to be an aspiring and successful career woman. She never fails to clinch business deals. Thus her company and her fellow colleagues recognize her deeds and accomplishments (Appreciation pleasure)
  • She is always seen and perceived as a very classical and posh lady, be it when working or riding or during extreme sports. Her dressing to details and personal etiquettes ensures that she is perceived as one (Need pleasure)



Product Benefit Specifications of a handphone for Fion

Introduction

  • With such a lavish and luxury lifestyle of Fion's, only a handphone that is elegant and posh will be able to match and protray her image and status

  • One handphone that suits Fion perfectly is definitely the Nokia 8800 Sapphire Arte





Specifications

  • Has a gemstone on directional pad of the phone (posh and class)

  • Wrapped with coffee brown leather at the front and back of phone (elegant look, suits her dressing)

  • Tri-band phone type

  • Networks: GSM 900, 1800 & 1900 (allows excellent connectivity in Singapore and overseas

  • 3G and GPRS supported (able to surf the net while travelling)

  • Lightweight and slim (able to store it easily in handbags or carry)

Wednesday, January 23, 2008

Assignment 1: Products and emotion

Being a vespa rider myself, I've decided (quite instantly) that I'll choose 2 wheelers as my subject matter as soon as this assignment was announced. Heh.

Task:

  • To choose 3 products from a category choice ("2-wheelers" motor vehicle) and to list down my reflections, based on Norman's framework of Visceral, Behavioural and Reflective.

First up,

Brand: VESPA
Model: GT60
Type: Scooter
Info:
  • Produced to celebrate Vespa's 60th Anniversary
  • Limited edition
  • Only 999 pieces in the world (only 2 in Singapore)
  • Fastest Vespa scooter to date
  • 250cc engine
Visceral:

  • Retro & modern cool
  • Attractive
  • Lifestyle item
  • Stylish
  • Timeless

Behavioural:

  • Comfortable to ride (big seats, automatic)
  • Safe to ride (2 disc brakes)
  • Good for city riding
  • Excellent handling
  • Practical (huge storage space - front glove box, under seat, optional rear box)
Reflective:
  • Professional
  • Self Image
  • Classy


Second product choice,


Brand: BMW
Model: R 1200 GS
Type: Sports Tourer
Info:

  • Titled "Ultimate long distance enduro for the globetrotter and adventurer"
  • 1170cc twin boxer engine

Visceral:

  • Attractive
  • Thrilling
  • Exciting

Behavioural:

  • All terrain motorvehicle (On and off road riding)
  • Dynamic performance
  • Riding comfort for long distance riding
  • Bad for city riding (bulky)
  • Powerful
  • Functional & roomy

Reflective:

  • Adventurous
  • Self Image
  • Elegance
  • Outgoing
  • Show off

Lastly,

Brand: Honda
Model: Super Cub 50 ("kapcai")
Type:
Scooter
Info:

  • Named "Greatest ever motorbike" in 2006 by Discovery Channel 's Greatest Ever Series
  • 50 million units sold worldwide
  • 50cc engine
  • 1 litre of petrol => 146km
Visceral:
  • Not very exciting
  • Timeless
  • Simple

Behavioural:

  • Easy manoeuvering
  • Versatile
  • Very Robust
  • Excellent fuel efficiency
  • Able to carry heavy loads
  • Good for city riding
  • Sturdy
  • Reliable

Reflective:


  • Not a show motor vehicle (no showoff value)
  • Outgoing
  • Not trendy

Some quick peeks at why the CUB is so popular worldwide!

"Greatest Motor vehicle" by Discovery Channel



Norman's Framework

A quick refresher of norman's work. Came across these terms when I took NM2216 and CS3240. Quick pointers.

Visceral:
  • Initial impact of the product's appearance
  • The "I WANT IT" factor
  • Physical beauty that hides all of its possible flaws

Behavioural:

  • Look and feel
  • Behaviour of the product
  • Total experience of using it

Reflective:

  • Image presented to the user
  • The message that send to others about the owner's taste
  • Brand power
  • Proud to own one

Friday, January 18, 2008

Assignment 0 - Bad Design



Product: BBQ pit Shelter @ a Condo
Bad design: Open air-styled shelter
Users: Susan & Fern
Scenario:

  • Vespa Club Singapore organized a BBQ gathering @ the Condo
  • 22nd Dec 07, 1800 - 2200hrs
  • It rained heavily from 1630 till 1845hrs
  • Users are asked to recall the experience during the gathering
  • They will also base their comments on a similar BBQ gathering (which did not rain) that was held on the previous year

Users' reactions are as follows(direct quotes):

a) Feelings towards products

i) Susan

  • Ventilation is good, if no rain
  • Best if no shelter at all (she was commenting this as she feels that the shelter did not serve its "purpose", which is providing cover)
  • Sucked

ii) Fern

  • Good for non rainy days, but does not cater for bbq during rainy days
  • The metal grills above the pits, provides good ventilation, however, it also allows for rain water to seep through

iii) @lvin

  • Useful if it does not rain
  • Helps to filter off direct sunlight (for day BBQ)
  • Should inplace glass panels or retractable shutters in the event of rain
  • Not user-friendly
  • Cause extreme inconvenience in the event of rain

b) Lessons learnt from the product

i) Susan

  • Will use it again, provided no rain lor

ii) Fern

  • Only certain areas under the shelter can ward off the rain. And that the structure is only good for non rainy days

iii) @lvin

  • To always plan for contigency plan when organizing a BBQ at the condo
  • Book a function room in advance to cater for wet weather

c) Impression of brand (developers of the condo)

i) Susan

  • Bad designer / contractor
  • Whoever built that has no experience with BBQ

ii) Fern

  • Overall good pit design, but the shelter is not catered for rainy days

iii) @lvin

  • Unfavourable
  • Failed to weigh all factors when building the structure

Summary

  • Although we live in an equatorial country, the occassion rainy days and the seasonal raining period during the year will make the shelter a badly designed product
  • BBQ sessions are often hard to come by, difficult to organize, and a time whereby family and peers gather for some fun and laughter. Thus, cancelling a session due to rain is rather uncalled for, especially when the venue is at a premium condominium and when a "shelter" is provided

Solutions

  1. A "dual role" shelter (for either sunny and rainy days), that has shutters that can be user-controlled depending on weather
  2. Upgrade the current shelter by installing glass or aluminium panels to the existing metal panels
  3. Installing a BBQ shelter that is weatherproof, using materials such as concrete, bricks, glass or decorated zinc sheets

A simple flash demo showcasing Solution 1



Thursday, January 17, 2008

Usability vs User Experience (UX)

These are 2 terms that were introduced during our 1st nm4210 class. I first met them when I took CS3240 and NM2217. Its pretty confusing initially, but there's always Google. Heh. Some quick definition:

Usability: the ease of use of a product
User Experience: something (feelings towards the product) that makes you feel happy or enjoyable while using a product


A quick analogy:

Usability: Driving a car via CTE from A to B (exclude the peak hour jam and erp charges, heh) It gets you from A to B quickly, but its pretty boring driving on expressways.

User Experience: Driving a car via small/trunk roads from A to B. There's more things to see and feel, such as the shopping malls, heartlanders, more greenary etc etc. But the time taken will definitely be longer (most of the time)


But question is, can we have the best of both worlds? Are we able to combine UX & Usability together to create a product that can win the hearts of many? It's not as easy as it seems, but it's not impossible. The one product that you and I can think of off our mind that has achieved that is, the iPod,
and most definitely, the iPhone as well. =)