Task:
- To choose 3 products from a category choice ("2-wheelers" motor vehicle) and to list down my reflections, based on Norman's framework of Visceral, Behavioural and Reflective.
First up,
Brand: VESPAModel: GT60
Type: Scooter
Info:
- Produced to celebrate Vespa's 60th Anniversary
- Limited edition
- Only 999 pieces in the world (only 2 in Singapore)
- Fastest Vespa scooter to date
- 250cc engine
- Retro & modern cool
- Attractive
- Lifestyle item
- Stylish
- Timeless
Behavioural:
- Comfortable to ride (big seats, automatic)
- Safe to ride (2 disc brakes)
- Good for city riding
- Excellent handling
- Practical (huge storage space - front glove box, under seat, optional rear box)
- Professional
- Self Image
- Classy
Second product choice,
Brand: BMW
Model: R 1200 GS
Type: Sports Tourer
Info:
- Titled "Ultimate long distance enduro for the globetrotter and adventurer"
- 1170cc twin boxer engine
Visceral:
- Attractive
- Thrilling
- Exciting
Behavioural:
- All terrain motorvehicle (On and off road riding)
- Dynamic performance
- Riding comfort for long distance riding
- Bad for city riding (bulky)
- Powerful
- Functional & roomy
Reflective:
- Adventurous
- Self Image
- Elegance
- Outgoing
- Show off
Lastly,
Brand: Honda
Model: Super Cub 50 ("kapcai")
Type: Scooter
Info:
- Named "Greatest ever motorbike" in 2006 by Discovery Channel 's Greatest Ever Series
- 50 million units sold worldwide
- 50cc engine
- 1 litre of petrol => 146km
- Not very exciting
- Timeless
- Simple
Behavioural:
- Easy manoeuvering
- Versatile
- Very Robust
- Excellent fuel efficiency
- Able to carry heavy loads
- Good for city riding
- Sturdy
- Reliable
Reflective:
- Not a show motor vehicle (no showoff value)
- Outgoing
- Not trendy
Some quick peeks at why the CUB is so popular worldwide!
"Greatest Motor vehicle" by Discovery Channel
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