Norman's Framework

A quick refresher of norman's work. Came across these terms when I took NM2216 and CS3240. Quick pointers.

Visceral:

• Initial impact of the product's appearance
• The "I WANT IT" factor
• Physical beauty that hides all of its possible flaws

Behavioural:

• Look and feel
• Behaviour of the product
• Total experience of using it

Reflective:

• Image presented to the user
• The message that send to others about the owner's taste
• Brand power
• Proud to own one